Barefoot Creative’s Solution

Together with WOW, we imagined the MotherCare campaign concept and themes to speak to their target audience and created every component to match, including video, social media and print components.

The unique package helps Canadians feel connected to African families by filling a bag with essential medical supplies for a new mom and a donation which would then be shipped overseas. The campaign materials encourage doing this event as a group which has proved to increase repeat donors.