Barefoot Insiders

Digital Tools #3

A database is an amazing mirror into the success of the organization. What's more, it can help evaluate future growth. 

Before we begin working with a new client we sit down with them to look at their giving history. We review their past results and donor performance to assess their future. By looking at the performance of each marketing/fundraising campaign, we can build a successful strategy of donor engagement.

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Digital Tools #2

How you collect, use and report on your donor data is essential to your organization’s long-term success. In Canada, only 67% of non profits use donor relationship software. The software conversation is complex and, I admit, confusing. Figuring out the right match for you is a bit like solving a Mensa puzzle. 

Here's the clincher: the data you collect is one of the most valuable assets your organization has. It must be organized and analyzed, helping you build authentic relationships with donors, supporters and partners. 

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Digital Tools #1

When we meet with prospective web clients who are looking for ways to better engage with their audience, we start with a key question: What is the purpose of your website?

We’re not surprised when we don’t get a clear answer to what seems to be a simple question. Websites are complex and can be used for a variety of purposes. 

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Myth #4: Courier (the font) is magic

As you may expect, this is false.

It may have been true in 1970 when the typewriter was still a known tool. But today? Maybe not. 

For decades people have misinterpreted direct mail principles. They have tossed the foundations of marketing and communications and used a list to check off elements of success. The list looks something like this: 

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